SVĀHĀ!
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Atelier Culturati provided preliminary media publicity, communications, marketing and social media strategies for Nova Dance’s long-awaited 2022 Toronto premiere of SVĀHĀ; to create authentic marketing messaging, reflective of Nova Bhattacharya as a South Asian dance artist.
SVĀHĀ! is a celebration of dance as a revitalizing ritual that brings us closer together. It is an offering of movement, music, colours and sensations. Created by award-winning Nova Bhattacharya, Svāhā! embodies the transformative power of dance, expressing the uniqueness of the individual and the value of community. Dancers surrender themselves, sparking the imagination, conveying a range of thoughts and sensations through movement and creating rhythm with their entire beings.